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Friday, April 28 • 1:00pm - 4:00pm
From Ideas to Action: An Introduction to Design Thinking

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You have a great idea. Now what?

Develop your idea into a successful reality using design thinking. Design thinking is a mindset, process and methods that focuses on the people you want to reach — understanding their behaviors, needs and motivations.

In this workshop, you'll get an introduction to design thinking, and learn how applying it can increase your chances of success as you develop your idea. Design thinking methods can help you identify your stakeholders, put yourself in the shoes of your potential customer, and understand how your product or service fits into their lives.

This will be a 90-minute hands-on experience, so come prepared to think, interact and experiment.

avatar for Alyssa Ilov

Alyssa Ilov

SVP, Innovation Director Experience Innovation, PNC
As a change agent and design thinking evangelist, Alyssa Ilov has been instrumental in shifting corporatecultures to embrace design driven innovation.Alyssa leads the Experience Innovation team at PNC which drives innovation for customers, employeesand partners. She is committed to... Read More →
avatar for Erin Holland

Erin Holland

Senior Leader, Enterprise Innovation, PNC Bank
Erin is a senior leader on the Enterprise Innovation team at PNC, where she manages the Research andInsights practice. Tapping into her background in Anthropology and 20+ years of innovation experience,she leads the team in developing tangible strategies for business and design through... Read More →
avatar for Liz Sadoski

Liz Sadoski

Strategy & Ops Principal, PNC Bank
Liz is a Strategy & Ops Principal on PNC’s Experience Innovation Team. In her 7 years with the bank, shehas worked with a variety of Lines of Businesses to cultivate a human-centered mindset, democratizenew ways of working, and lead teams in designing new products, strategies, and... Read More →
avatar for Jody Fisher

Jody Fisher

Lead Experience Strategist, PNC Bank
Jody Fisher is a Lead Experience Strategist on the Experience Innovation team at PNC, withprimary responsibilities for the team’s learning offerings. She is an experienced facilitator andworkshop designer with expertise in creative problem solving methodologies and tools.Prior to... Read More →

avatar for PNC Bank

PNC Bank

The PNC Financial Services Group, Inc. is the sixth largest American bank holding company and financial services corporation. Based in Pittsburgh, Pennsylvania, its banking subsidiary, PNC Bank, operates in 27 states and the District of Columbia, with 2,629 branches and 9,523 ATM... Read More →

Friday April 28, 2023 1:00pm - 4:00pm EDT
The Shop